AISU KAFE is a Japanese-inspired ice cream brand focused on delivering a fresh, playful and minimal visual identity. The goal of the project was to create a distinctive brand system that reflects Japanese culture while remaining modern, friendly and accessible for a young urban audience. Scope of work included brand identity design, logo system, color palette, typography, packaging concepts and social media visuals.
2025
CREATIVE DIRECTION
BRAND DESIGN
AISU KAFE is a concept for a Japanese ice cream café combining traditional Japanese aesthetics with contemporary graphic design.
The main challenge was to build a visual identity that feels authentic to Japanese culture while staying clean, playful and easy to recognize in a competitive food & beverage market.
The branding is based on minimal typography, soft pastel colors and simple graphic symbols inspired by Japanese packaging and street culture.
The visual system was designed to work consistently across multiple touchpoints such as packaging, menus, posters and social media content.
The result is a flexible and modern brand identity that communicates freshness, joy and simplicity while standing out through cultural inspiration and strong visual coherence.
AISU KAFE is a Japanese-inspired ice cream brand focused on delivering a fresh, playful and minimal visual identity. The goal of the project was to create a distinctive brand system that reflects Japanese culture while remaining modern, friendly and accessible for a young urban audience. Scope of work included brand identity design, logo system, color palette, typography, packaging concepts and social media visuals.
2025
CREATIVE DIRECTION
BRAND DESIGN
AISU KAFE is a concept for a Japanese ice cream café combining traditional Japanese aesthetics with contemporary graphic design.
The main challenge was to build a visual identity that feels authentic to Japanese culture while staying clean, playful and easy to recognize in a competitive food & beverage market.
The branding is based on minimal typography, soft pastel colors and simple graphic symbols inspired by Japanese packaging and street culture.
The visual system was designed to work consistently across multiple touchpoints such as packaging, menus, posters and social media content.
The result is a flexible and modern brand identity that communicates freshness, joy and simplicity while standing out through cultural inspiration and strong visual coherence.
AISU KAFE is a Japanese-inspired ice cream brand focused on delivering a fresh, playful and minimal visual identity. The goal of the project was to create a distinctive brand system that reflects Japanese culture while remaining modern, friendly and accessible for a young urban audience. Scope of work included brand identity design, logo system, color palette, typography, packaging concepts and social media visuals.
2025
CREATIVE DIRECTION
BRAND DESIGN
AISU KAFE is a concept for a Japanese ice cream café combining traditional Japanese aesthetics with contemporary graphic design.
The main challenge was to build a visual identity that feels authentic to Japanese culture while staying clean, playful and easy to recognize in a competitive food & beverage market.
The branding is based on minimal typography, soft pastel colors and simple graphic symbols inspired by Japanese packaging and street culture.
The visual system was designed to work consistently across multiple touchpoints such as packaging, menus, posters and social media content.
The result is a flexible and modern brand identity that communicates freshness, joy and simplicity while standing out through cultural inspiration and strong visual coherence.